During the course of 2005, it is hoped that the modest founding budget can create a distinctive on-street ambiance. This could consist of artistic street banners, hanging floral baskets from lamp standards and unique signage. Shopping bags and other distinctive uses of the new brand could add to the colour and a growing identity among the public.

But the vision anticipates significant future capital works: unique lamp posts, brickwork and area decoration. Large traffic lay-bys may be required to facilitate the evolution of valet parking. Success would involve sharply attired area attendants with multiple functions: security, valet parking, hospitality and promotion.